Lifecycle Email-Focused Marketing Manager

t’s nice to meet you!

Hello there! We’re Geocodio, a data-as-a-service company that makes it delightfully boring and straightforward for anyone to get geocoordinates, standardized addresses, and enrich their location data. Our customers tell us “it just works” and our NPS score of 88 tells us they’re pretty happy with it.

We’re an intentionally small company competing with giants and we pride ourselves on punching far above our weight. Our customers range from students working with geographic data for the first time to cancer researchers to major financial institutions. Chances are, our data is under the hood of a product or service you use regularly.

We’ve built a sustainable, profitable, happy little company over the past 12 years, yet we’ve never had a full-time marketing person. And that’s where you come in. We’re looking for a lifecycle email-focused Marketing Manager who thrives when having the latitude to think strategically, execute independently, and directly drive company goals.

Please note: this position is only open to people who live somewhere between EST (Toronto/NYC/Lima) and EEST (Helsinki/Athens/Cairo).

The opportunity

Here’s the challenge: We’ve had well over 100,000 people sign up for Geocodio in the decade-plus we’ve been around. And most of those people have only ever received one, maybe two marketing or product emails from us… ever. (Outside of transactional email.) They’ve received a welcome email, and that’s about it.

Your job? Convert existing and new signups into paying customers or advocates. Help new users and customers get the most out of the product. Help existing customers discover features we’ve launched since they signed up that they may not know about. In short, create email experiences that are just as delightful, useful, and effective as our product.

75% your role will therefore be email marketing to existing signups:

• You’ll need to get us set up on a proper email marketing platform (we have one in mind already)
• Initiate, develop, and implement all stages of email campaigns: from coming up with the idea, to flowcharting the email series, to writing the copy, to setting up the emails, to monitoring and continually-optimizing
• Take the lead on optimizing transactional email
• Write and send monthly product newsletters
• Own metrics including user activation, retention, and re-activation

We have a freemium model and our plans range from free to enterprise, so you’ll be designing a variety of different email campaigns targeted to different user groups based on plan, product usage behavior, and so forth.

25% of your role will be other marketing tasks, like:

• Creating educational content that is both geared towards all of those different audiences and drives new sign-ups. We’ll expect you to drive all email copy and collaborate with other team members on video, blog, and website content.
• Ideally, you’re also interested in product-led growth, and can contribute ideas and execution towards other product marketing efforts (like referral campaigns and the like).

We’ll also want you to own our sustainable, sensible user growth goals, which are based on YoY performance (not hyper-growth). You’ll think creatively and analytically to make sure we’re not just growing the total number of users but also attracting the right users who are likely to become paying customers or advocates.

Who we’re looking for

We’re looking for someone with prior email marketing experience who is also a technical communicator. Ideally, you’ve previously worked at a B2B SaaS with an API product.

Most of our users are developers or data analysts, and an API is one of our core products, so you should be comfortable writing about APIs and other technical concepts. We also have a lot of non-technical users, and you should be comfortable writing for them, too.

Requirements:

• You’ve worked for a B2B software company with an API product before
• You’re a seasoned email marketer who has run activation and re-activation campaigns from soup to nuts
• Native or native-equivalent English
• Strong writing skills
• A self-starter who takes initiative, thinks creatively, and can execute independently
• Timezone: UTC-4 (ex. EST) to UTC+2 (ex. EEST)

We should note: this is who we think we’re looking for. If you think you’d be able to smash the challenge outlined above but don’t have exactly what we’ve listed, you should go ahead and apply anyway (as long as you live within our timezone bounds. That’s a hard requirement.)

You should also be comfortable with and enthusiastic about both quantitative and qualitative data. We’ll expect you to analyze numbers to tell you what is happening and use insights from customer interviews, support, and surveys to tell you why. (And if our existing data isn’t giving you answers, you’ll go and figure it out.) It’s a huge bonus if you’re already a fan of Jobs to Be Done.

Ethics and treating people decently are important to us. If you’ve run spam campaigns in the past and found it rewarding, this isn’t the right company for you.

Timezone is important for collaboration purposes. We’re looking for someone who is permanently located somewhere between the North American East Coast/South America West Coast and Eastern Europe/Central Africa (UTC-4 to UTC+2).

We believe that diversity, equity, and inclusion are more important than ever. All applicants will receive equal consideration for employment without regard to race, religion, background, gender, gender identity or expression, sexual orientation, ethnic or national origin, disability, genetics, age, family or pregnancy status, or veteran status. We strongly encourage people from underrepresented or disadvantaged backgrounds to apply.

Why join our team

If you’ve read to this point, wonderful! We’re guessing that probably means you’re interested and think you might be a good fit, and hopefully this section seals the deal.

Yes, it’s remote! This is a 100% remote, never-going-back-to-office job. (We don’t even have an office.) With that said, your coworkers will be located across the US and Europe, so you should be prepared to occasionally have an early or late meeting depending on who you’re talking to.

Above-market rate compensation: It’s worth it to us to pay good money for amazing people, so your salary will be above market rate plus bonuses. We’ll use payscale.com’s median salary for a marketer of your experience in your location as a starting point and build your compensation package from there. You’ll also get bonuses based on company performance and tenure—so if we hit our goals, you’ll be rewarded accordingly. The approximate compensation range for this position is $65,000-$115,000 / £48,000-£85,000 / €55,000-€98,000.

Great benefits: Just because we’re a small company doesn’t mean we skimp on benefits. Our exact policies vary by country, yet include paid vacation, national holidays, unlimited sick time, paid parental leave, retirement savings with company match, and health insurance. We want you to feel well taken care of so you can do your best work.

Small team that cares: We’re a small team and we only hire nice people. We feel passionately about treating our customers as we would want to be treated ourselves and having a work environment that is supportive and empowering. This is a company where you can take time out of your workday to go to a therapy appointment, make jokes in an All Hands meeting, and have an honest conversation with leadership.

How to apply

Our goal is for the entire process to take less than a month. If you aren’t selected to move forward, we’ll do our best to let you know within two weeks so you aren’t left hanging. We know it takes a lot of time to fill out job applications, and we respect your time.

• Submit the application below, including a short introduction video. As there are so many issues with fake applications these days, this is to make sure you’re a real human. We’ll also ask for your resume and writing samples.
• Interview with the CEO
• Paid sample assignment
• Team Interview
• Reference check

Please note

Please be aware that only applications submitted through the linked form will be considered. Emailed applications will not be considered—please, help us stay organized so we can get back to you.

Please do not follow up on your application with an email.

For security and compliance reasons, we are required to run criminal background checks on all potential employees. If a criminal background check would surface something for you, you have the opportunity to provide context in the application.

Principals only. Recruiters, agencies, or freelancers not interested in a full-time position who reach out to us about this position or use the form below will have their email and company domain permanently blocked and marked as spam.